Portfolio

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JDRF "I Know" Campaign

This is a campaign developed for the Juvenile Diabetes Research Foundation. This was a group project
completed for COM 460 Public Relations Strategies and Campaigns, but the JDRF organization plans on
implementing this campaign later this year. The campaign targets children ages 6-17 and seeks to increase
awareness of juvenile diabetes. I was responsible for researching the organization and designing a mock-up
website for the campaign using Adobe Dreamweaver. This site would be used as a comprehensive tool for
students, parents, teachers, and of course media professionals.


Fishing for Dreams

Promotional Videos
  1. Registration, Check-In, and Friday night
  2. Boating/Weigh In
  3. Awards and Winners
  4. FFD Sponsors
  5. 2009 Dream Come True (Marineland)
  6. Dream family Presentation

I made a series of six promotional videos for this organization featuring the annual fund raising event.
These videos demonstrate my camera, editing (Final Cut Pro), and interviewing skills. In addition,
I have implemented a seasonal e-newsletter to keep the public interested and involved in this non-profit
organization. This newsletter exhibits my ability to write and use the Adobe InDesign and Photoshop programs.




Publix Research Project

This was a project completed for COM 402 Media Theory and Research. In this project my team
researched the Publix organization and its relationship with the 18-25 yr old demographic. I was specifically
responsible for content analysis and background research on the company. I co-wrote the final comprehensive
report and computed all graphs and data for this project.



Krispy Kreme Crisis Newsroom

This was a group project completed for COM 310 Writing for Public Relations. In this project, I was personally
responsible for editing all the information into one comprehensive website. This site included background
information, press kits, news releases, FAQs, executive biographies, product information,
and most importantly, social media.


Individual Case Study

This is an individual case study completed for COM 460 Public Relations Strategies and Campaigns.
This project, entitled 'Shark Fin Soup' demonstrates my ability to research and analyze previous
public relations campaigns. It is important to learn from others mistakes in order to be proactive in the
communication field. This specific study analyzes the grand opening of Disneyland in
Hong Kong, China and the challenges the organization faced when expanding to a new market.